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Mobile trends predicted for 2011

January 29, 2011 Leave a comment

oday we are on the verge of a time when app-capable non-PC devices will out ship PCs. The mobile sector will be the main growth driver, with mobile voice revenue advancing at a 8.1 percent CAGR in India during the 2010-15 period (in contrast to 2.7 percent for Asia-Pacific as a whole) and mobile data service revenue growing at a 27.3 percent CAGR during the same period. What ruling the picture today are mobile phone and its close cousin, mobile apps. Technologies like 4G and LTE, Near Field Communication (NFC) will witness increasing amount of hype in 2011, and as a result of it, the use of mobile/social/location combinations will soar. Adding to it, recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages. So what are the fresh mobile trends that the coming year has in its store for us?

Here are the five that topped the list:

1) More personalized mobile marketing:

Thanks to the popular portable smart devices and advances in wireless technologies, mobile marketing is increasing quickly. Short message is regarded as one of the most efficient modes of mobile marketing. While mobile advertising boosts communication with consumers, the messages without a required permission from users cause privacy violations. But the adoption of more translucent and permission-based marketing will increase the credibility of mobile as an effective marketing tool.

2) Mobiles will turn into “electronic wallets” replacing credit cards:

he day is not too far when you’ll be purchasing your goods using your phone as a credit card. Mobile micropayments will soon make us pay from mobile-turn-electronic wallets. One of the key advantages of mobile payment is that it will make the transaction much quicker and secure than the credit card readers or any written form. Recently, Google made an announcement that in its next release of Android 2.3 or “Gingerbread”, there will be support for NFC (Near Field Communication) technology. Nokia’s C7 handset also has an NFC chip included, which will be activated in 2011. Adding to it, Apple?s next iPhone is also likely to come with NFC. NFC is a short-range high frequency wireless communication technology which enables the exchange of data between devices over about a 10 centimeters distance.

3) Apps vs. HTML5, the war will go on:

According to Forrester, it’s not a question of “either/or” when it comes to a choice between apps vs. the mobile Web, but both. While for regular users of services like banking and brokerage apps will be on demand, the Internet will remain the retreat for more occasional information and needs. However, despite great opportunities offered by the new HTML, apps and app stores continue to rule mobile content, as the availability of basic functions of an app even without a stable data connection makes it more appealing for customers.

4) Mobiles will join the 3D bandwagon:

Being integrated in almost any device, 3D technology is the talk of the town today. As of now, a few mobile manufacturers have started experimenting with 3D technology, but they still have to go a bit further to create a sophisticated 3D mobile device. This year, the market is likely to see more such experimentation. In India, Spice Mobility has already introduced a phone with 3D capabilities. LG has also tossed its hat into the ring. It showcased its 3D mobile concept at CES 2011.

5) The concept of Green Mobiles will get momentum:

In a bid to appeal to the environmentally conscious consumers, some mobile vendors are developing handsets that are eco-friendly. Following its “GreenHeart” mantra, Sony Ericsson has made Sony Ericsson Elm, a handset made from recycled plastics and free of hazardous chemicals. It comes with a low power consumption charger, reduced packaging and some eco-aware apps. Another interesting fact is that it comes with an e-manual on the phone instead of a printed guide. We have other mobiles like LG’s GD510 that comes with the facility of solar charging. Given this move, we expect other vendors to go down a similar route.

Facebook may be the most “in” thing but don’t let it affect your social and professional life

January 29, 2011 Leave a comment

These days, Facebook may be the single best way online to keep in touch with friends, associates, far-flung family members, and people with similar interests. But if you’re not careful, it’s probably also the site most likely to get you into trouble.

Virtually every week, there’s another news report about employers using Facebook to evaluate or screen employees or potential employees, making assumptions about character, trustworthiness, or conduct based upon Facebook postings or “friends.”

Girlfriends and boyfriends, husbands and wives, friends and neighbours can check out each other’s Facebook pages with ease, possibly jumping to erroneous conclusions about what shows up. So how can you enjoy what Facebook has to offer while limiting your risk? Follow these steps:

Know your privacy settings

Whether you’re active or not on Facebook, if you haven’t visited the Privacy Settings area, you should put this on the top of your to-do list. In short, Facebook pages get indexed very well by the major search engines, and unless you know both what’s on your page and what could be on your page as a result of friends’ postings, you should take control pronto.

From Facebook, click Account in the upper right-hand corner,and from the drop-down menu, choose Privacy Settings. The Choose Your Privacy Settings page opens. Under Sharing on Facebook, go directly to the “Customize settings” link at the bottom of the Settings table, and make the most appropriate selections for what you wish to share with the world, your friends, and friends of your friends.

But don’t stop there. Under the Connecting on Facebook section, click the “View Settings” link. The Connecting on Facebook page appears,and from there you make important decisions such as whether you can be found as a result of a standard search on Facebook and whether others can view your list of friends.

Watch what you post

Consider Facebook a close relative of e-mail. That means that anything you say, any picture you post, any member you befriend can be made public without too much trouble – regardless of your privacy settings. In the digital age, after all, everyone knows how to copy and paste, and screen captures can easily link you with a post on your wall. If you really want something to remain private, don’t post it on Facebook.

Reign in third-party apps

A growing number of third-party social networking applications and websites – such as TweetDeck for Twitter and Digsby for instant messaging – are asking for access to your Facebook account so that updates can be sent two ways. Don’t allow such access requests unless you know what you’re getting into. Using third-party tools that are tied into Facebook might make you appear “online” on Facebook far more often than you actually are, for example – a potentially embarrassing situation.

Even when you do allow third-party access to your Facebook account, it’s a good idea to visit the Apps and Websites section of your Facebook Privacy Settings page to see which programmes have been granted access. From Facebook, click Account, Privacy Settings, and then under Apps and Websites, click the “Edit your settings” link. Adjust the settings appropriately.

Facebook taking on groupon – Launches Group-Buying Prototype

January 27, 2011 Leave a comment

Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.

Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.

Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.

Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.

Although Buy With Friends is currently restricted to virtual goods, we can easily envision how this feature could be expanded to include physical goods as well, especially as more and more retailers set up shot on Facebook. The prototype could be Facebook’s way to participate in the kinds of group-buying offers recently popularized by the likes of Groupon and Livingsocial.

Twitter Now Worth $4 Billion

January 27, 2011 Leave a comment

Twitter’s market value has reached $4 billion just a month after it raised $200 million in funding.

According to SharesPost, a secondary market for buying and selling stock in privately held companies, Twitter’s value has jumped to $4 billion, based on recent transactions. That is a $300 million increase in value in just over a month, based on the $3.7 billion valuation set by its funding round in December. Kleiner Perkins Caufield & Byers led Twitter’s most recent round of funding.

Twitter’s market capitalization will likely continue to rise in the near future. Several recent stock purchases on the private markets imply that Twitter’s value is more than $6 billion. While these smaller transactions aren’t a definitive basis for defining Twitter’s value, they are a benchmark that can help determine whether a private company’s value is trending up or down.

Facebook is still the king of private markets, though. While its most recent funding round valued the company at $50 billion, its value on the secondary markets has skyrocketed to $75 billion.

Secondary markets for privately traded companies are currently the subject of an SEC probe over whether they violate SEC regulations.

Zuck you’ve been hacked!! – can we still trust on facebook!??

January 27, 2011 Leave a comment

Mark Zuckerberg’s Facebook fan page seems to have been hacked, with the hacker posting a message calling on the company to transform into a “social business.”

The message, seemingly posted on Facebook from Mark Zuckerberg’s account, was quickly removed (together with the fan page), but not quickly enough to go by unnoticed, receiving more than 1,800 “likes” and hundreds of comments in the process.

The message read: “Let the hacking begin: If facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Prize winner Muhammad Yunus described it? What do you think? #hackercup2011″

Facebook made no statement about the incident, but if Zuckerberg’s fan page was indeed hacked, it’s a big deal. If the Facebook CEO (more accurately, the PR team that’s handling the page for him) can’t keep his Facebook account safe from intruders, who can?

What is your point of view?

Facebook Raises $1.5 Billion, Now Worth $50 Billion

January 22, 2011 3 comments

Facebook has just announced that it has raised $1.5 billion in venture funding from Digital Sky Technologies, Goldman Sachs and clients of the investment bank. With this round, Facebook is officially worth $50 billion.

“Our business continues to perform well, and we are pleased to be able to bolster our cash position with this new financing,” Facebook CFO David Ebersman said in its announcement. “With this investment completed, we now have greater financial flexibility to explore whatever opportunities lie ahead.”

DST invested $50 million while Goldman Sachs invested $450 million. The remaining investment came from overseas shareholders participating in Goldman Sach’s Facebook investment vehicle. The social network says that it could have raised anywhere between $375 million and $1.5 billion from the investment vehicle, but decided in the end to limit the additional funding to $1 billion.

Facebook says that it was approached by DST and Goldman Sachs about the potential investment, and “Facebook decided it was an attractive opportunity to bolster its cash reserves and increase its financial flexibility.” The social network also confirmed in its announcement that this transaction will give it over 500 shareholders, which will require Facebook to publicly disclose its financial results no later than April 30, 2012.

Facebook says that it has no immediate plans for the $1.5 billion it has in its bank, though we believe it will use that money to buy the old Sun Microsystems camous in Menlo Park, expand its staff and accelerate its acquisition strategy.

Highest Paid Actors of hollywood in 2010

January 14, 2011 Leave a comment

Movie stars fall into that category of earners – and the term is used loosely here – that at times makes executive pay seem like a pittance. Whether they are truly worth all that money or not continues to be up for debate, just as sports fans will continually debate the salaries bestowed up professional athletes. What is certain, however, is that as long as people pay to watch movies and rent DVDs, movie stars are going to continue to earn big money. Many have such star power, sometimes even coupled with acting talent, they can single handedly make or break a film’s financial success. Here is a list of the ten highest paid male actors for 2010, how much they earned during the year and some of the movies that have helped to make them unimaginably wealthy. This list is based on earnings from film revenue from June, 2009 through June, 2010.

1) Jhonny Depp ($ 75 Million):

It turns out mixing Depp’s oddball performance tendencies with a big-budget Disney concept is a recipe for success. The first Pirates movie earned $654 million at the global box office. The franchise has gone on to earn a total of $2.7 billion, and a fourth film is slated for 2011 (in 3-D, natch). Depp’s most recent star turn for the studio, a 3-D update of Alice in Wonderland, has brought in $1 billion at the box office.

Mix Depp’s ability to portray just about any character with the clout of Disney, and you’ve got a recipe for earnings. Depp is now considered an automatic earner at the box office, and his roles in Alice in Wonderland and Public Enemies helped those films earn big.

 

 

 

2) Ben Stiller ($53 Million):

Ranking second behind Depp is Ben Stiller with $53 million. The comedian earns big bucks for films like Night at the Museum: Battle of the Smithsonian and the upcoming third installment in the Meet the Parents franchise because those films pay out at the box office. But Stiller has also started doing smaller, more personal films. This year’s Greenberg, about a lonely man rapidly approaching middle age, earned only $6 million.

Despite that, he is still the second highest earner for 2010.

 

 

 

 

 

 

3) Tom Hanks ($45 Million):

Tom Hanks. Between June 2009 and June 2010 the actor earned $45 million. Much of that came from movies like Angels & Demons and the upcoming Larry Crowne, which co-stars Julia Roberts. But Hanks also earns from films and TV shows he produces. He was behind HBO’s recent mini-series The Pacific and produced 2009’s Where The Wild Things Are.

 

 

 

 

 

 

 

4) Adam Sandler ($40 Million):

Adam Sandler ranks fourth with $40 million. His most recent film, Grown Ups, started slow but is now Sandler’s third-highest-grossing film of all time at the box office with $230 million in ticket sales worldwide. The fact that his humor can bring in fans over time, in the U.S. and abroad, means studios are willing to pay him a hefty salary.

 

 

 

 

 

 

 

5) Leonardo DiCaprio ($28 Million):

Leonardo DiCaprio ranks fifth with $28 million. The star went through a period with underperforming films like Body of Lies and Blood Diamond, making it increasingly difficult for DiCaprio to justify his large payday.

But he’s recently turned that around with Shutter Island and Inception. The latter (which hit theaters after our June deadline) is now DiCaprio’s second highest grossing film, behind Titanic, with $700 million so far. DiCaprio will end up making at least $50 million from the film, which should rank him much higher on next year’s list.

 

 

 

 

 

6) Daniel Radcliffe ($25 Million):

Daniel Radcliffe will forever be known as Harry Potter, even decades after that film franchise has drawn to a close. It may make it difficult for him to ever get the roles he desires in the future, but it has also made him a multi-millionaire even before he became an adult.

 

 

 

 

 

 

 

 

7) Robert Downey Jr. ($22 million):

Iron Man has been Downey’s biggest film of late, but the actor, who has long had battles with alcohol and substance abuse, is a big draw and continues to make successful movies that show off his range. Due Date did average in Box Office

His “Untitled Sherlock Holmes” Sequel in 2011 and The Avengers in 2012 should definatly bring in huge returs to the actor

 

 

 

 

 

 

8) Tom Cruise ($22 Million):

It seems like Tom Cruise has been a top earner for decades now, and the list of successful movies he’s been in is quite long.

His Knight and Day did average at the Box-Office in 2010

 

 

 

 

 

9) Brad Pitt ($20 Million):

Like Cruise, Pitt is an aging actor who relies primarily on his looks to land his roles. Despite that, he has begun taking to some offbeat and smaller roles here and there that more firmly cement him among legitimate actors, and he continues to be a big draw at the box office as well.

 

 

 

 

 

 

 

 

10) George Clooney ($19 Million):

Clooney’s films seem to do well regardless of quality, not that many of his films have actually been duds. He brings a certainty gravity to all of his roles, even those that are more comedic, that simply forces audiences to take the film seriously. It also leads to big money at the box office.

 

 

 

 

 

 

 

 

 

SOURCE: (Forbes “Highest Paid Actors Of 2010” )